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Creative Thinking Lab™
(creative confidence, idea generation, visual thinking, problem solving)
An 8-week art-based course designed to unlock creative confidence, generate new ideas, and explore innovative ways of thinking. A unique ArtZone program combining art, observation, visual thinking, and creative problem-solving tools.
Every Sunday at 10.00
This program is not a traditional art class and not a theoretical business training.
It is a unique ArtZone methodology that combines:
- visual thinking
- creative exercises
- metaphorical tools
- observational practices
- art-based exploration
Each session helps participants break mental patterns, generate fresh ideas, and apply creativity to real challenges.
Course Format
- Duration: 8 weeks
- 2-3 hours each
- Small group format
- Art materials included
- Final project presentation
- Certificate of completion (informal)
This course is ideal for everyone who wants to expand their thinking and generate new ideas.
It is especially valuable for:
- entrepreneurs and founders.
- creatives and designers .
- marketing professionals.
- educators and facilitators .
- managers and team leaders.
- anyone feeling mentally stuck or creatively blocked.
- Sensory thinking:
- Observational thinking:
- Associative thinking:
- Experimental thinking:
- Strategic thinking:
This course includes unique ArtZone practices that transform creativity into experiential process.
- Paint the Sound: Drawing music and rhythm as visual expression.
- Creative Walks: Discovering ideas through observation of the city.
- Metaphorical Cards: Unlocking deeper associations and meanings.
- Object Thinking: Using physical objects to inspire unexpected solutions.
This course will teach you the foundational skills you need to to build brands that deliver maximum value to consumers.
What You'll Learn:
★ Foundations of Graphic Design: Gain a solid understanding of what is graphic design and its concepts (typography, colors).
★ The importance of Branding: Understand how branding is an essential socle in marketing.
★ Basics of Adobe Illustrator: Get skilled with the industry standard software for graphic design.
★ How to craft a Logo & Visual Identity: Create a brand that is not only appealing to the public but also resonates with your identity.
LEARN HOW TO BUILD A BRAND FROM SCRATCH
and get 10% DISCOUNT for EACH of you
2 and more people
BOOK NOW BUILD YOUR BRAND ONLINE COURSE
WHAT IS BRANDING?
Branding is the visual aspect of a brand. It reflects the brand’s positioning and is tailored to appeal to its target audience. While the logo is a central element of branding, it cannot stand alone.
A complete visual identity is developed to support the logo and enhance its impact.
Together, they enable users to recognize the brand, reinforce its credibility, and influence how it is perceived.
BUILD YOUR BRAND ONLINE COURSE - PROGRAM
INTRODUCTION: BASICS OF GRAPHIC DESIGN & BRANDING PROCESS
LOGO SKETCHING
We will work on a few sketches for a logo. At the end of the session, we will settle for one specific sketch.
CREATE YOUR LOGO ON ILLUSTRATOR
VISUAL IDENTITY (COLORS & FONTS)
VISUAL IDENTITY (FINAL)
We will create the visual identity that works with the logo to finalise the branding.
We will finish the session with the production of a brandboard.
MEET YOUR TUTOR
Beyond client work, Auxane explores her creativity through personal illustration projects—some of which she sells—and enjoys returning to the tactile experience of traditional art. While much of her work happens behind a screen, she finds inspiration in stepping away from the digital world to sketch by hand and reconnect with the basics of art.
EXAMPLES OF WORKS
What you get guaranteed
-
Foundations of Graphic Design - A Full Visual Identity (colors & fonts)
- A professionnal looking logo ready to be used
- Creative reboot, fun and communication
BOOK NOW THE BUILD YOUR BRAND Online Course
ARTZONE GIFT CARD -
GIFT A WORKSHOP TO YOUR LOVED ONE
FAQ about HOW TO CREATE A BRANDING online course
In this case you can attend the missed classes with the next edition (only 1 class).
Yes, you can join the running course any moment.
The tutor recommends the students to already have an idea of the brand they want to build (name + product/place/service) before starting the course.
Each participant will create a branding project of their choice! You can choose any brand to develop a unique visual identity for. For example, you might invent a fictional brand you've always wanted to create (a store, a product, an event, etc). Alternatively, you can select an existing brand you admire and redesign its branding to improve or reinterpret it.
A laptop and Adobe Illustrator already installed. While Illustrator is not free, you can start with a 7-day free trial. After that, you can subscribe to the monthly Illustrator plan, or—if you’re interested in accessing more tools—the full Adobe Creative Cloud suite. You will also need a pen and papers for the logo sketching part.